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We believe ….

Everything that is done with a sense of pride is worth doing well. Every challenge that is embraced leads the way

to an opportunity ahead.

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Identities of distinction are identified when passion and the joy of living are in your DNA.

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A corporate image and branding, business development and operations consultant with a proven track record in formulating, streamlining and strengthening brand identities in diverse fields of businesses. 

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✧ Hospitality & Service Industry

✧ Gourmet & Heritage Cuisines

✧ International Luxury Fashion Designer

✧ Interiors & Lifestyles

✧ Corporate & Media Events

✧ Advertising & Communications  

Home: Welcome

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⌈Our Mission⌋

To elevate the sense of pride, ownership and identity in every brand experience. May it be of luxury, legacy, the avant-garde or contemporary, we deliver stylish progressive and result-oriented solutions from a 360-degree viewpoint for the distinction of all our partners, associates and employees. 

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⌈Our Vision⌋

The brand with an unmistakable sense of joie de vivre in enjoying every experience. Driven by passion and determination, we make every challenge an opportunity; every insight a cutting-edge strategy; and every inspiration a reality in celebrating the quality of life...across a world without borders. 

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Home: Services

SHIATZY CHEN

Shiatzy Chen is the first fully Asian-owned and inspired brand at Paris Fashion Week since 2004 and is listed in the annual calendar of Mode á Paris Prêt-a-Porter showcase by the French Federation of Fashion.


Identity Lab is the sole brand representative and operator of the first Shiatzy Chen boutique in Southeast Asian at Starhill Gallery, Kuala Lumpur.

WHITE FACTOR DISINFECTANT

White Factor is a revolutionary, sophistically engineered with patented Japanese technology disinfectant spray for Anyone, Anywhere, Anytime!


Identity Cuisine is the sole and exclusive brand distributor of

White Factor in Malaysia & Singapore. 

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